TUI Hotels & Resorts is accelerating its global growth strategy with the introduction of The Mora brand to Asia, marked by the upcoming opening of The Mora Singapore in September 2026. The property represents the third destination under The Mora portfolio and its first entry into the Asian market, positioning Singapore as a strategic gateway for the brand’s regional expansion.
Located within the Labrador Nature Reserve, The Mora Singapore is set in a tranquil environment approximately 10 to 15 minutes from the city’s central districts. The property blends accessibility with seclusion, offering proximity to Singapore’s urban attractions while maintaining a retreat-like atmosphere. Designed in a colonial bungalow style, the hotel will feature 20 guest rooms and suites, reflecting an intimate scale aligned with the brand’s focus on personalised experiences.
The development includes a range of facilities aimed at supporting both leisure and lifestyle-driven stays. An outdoor swimming pool and indoor jacuzzi form part of the core wellness offerings, while a neighbouring building will house an executive lounge, a bar, and two restaurants. The property is surrounded by approximately 22 hectares of greenery, reinforcing its positioning as a nature-integrated destination within one of Asia’s most developed urban environments.
Singapore’s role as a cosmopolitan hub is central to the brand’s expansion strategy. As one of Asia’s key gateway cities, it offers a diverse mix of cultural, culinary, and waterfront experiences that align with The Mora’s concept of contemporary travel. The destination’s connectivity and appeal to both international and regional travellers are expected to support the brand’s introduction to a broader audience across Asia, including markets such as Indonesia.
The Mora brand is built on a philosophy that reinterprets modern luxury through a more relaxed and flexible approach. Derived from the Latin word for pause, the brand centres its identity on the concept of slowing down and embracing the present moment. Its guiding idea, “Pause, Play, Stay – Discover Laid back Luxury,” reflects a shift away from structured itineraries towards more spontaneous and self-directed travel experiences.
Each stay is designed to encourage guests to engage with their surroundings in a more intuitive way, offering space for personal exploration, connection, and discovery. The concept is particularly aligned with evolving travel preferences across Asia, including Singapore and Indonesia, where travellers are increasingly seeking experiences that combine comfort with authenticity.
At The Mora Singapore, this approach is further supported through access to curated activities via the TUI Musement App. The platform provides guests with a selection of experiences designed to showcase Singapore’s cultural and lifestyle offerings from multiple perspectives. These include small-group local food tours that highlight authentic culinary traditions, as well as guided history and culture tours combined with river cruises along the Singapore River. Guests can visit well-known landmarks such as Merlion Park and Marina Bay while exploring the city’s heritage through a traditional bumboat ride.
Additional experiences include a sunset cruise aboard a 40-foot catamaran around Singapore’s Southern Islands, offering panoramic views of the skyline. These activities are structured to complement the brand’s emphasis on flexibility, allowing guests to personalise their stay based on individual interests and preferences.
Following its debut in Singapore, The Mora brand is set to continue its expansion within Asia with the development of The Mora Munduk in Bali, Indonesia. The upcoming project signals a broader regional strategy aimed at establishing a network of destinations that reflect the brand’s identity while integrating local cultural and environmental elements.
The inclusion of Bali within the development pipeline highlights Indonesia’s role as a key market in the region’s hospitality landscape. Known for its natural scenery and established tourism infrastructure, the destination provides a complementary setting to Singapore’s urban environment, supporting a diversified portfolio within Asia.
As TUI Hotels & Resorts expands The Mora footprint, the brand is expected to introduce additional destinations across the region, focusing on locations that offer a balance between cultural richness and experiential travel. The expansion reflects a continued emphasis on creating spaces that align with contemporary travel behaviours while maintaining a consistent brand philosophy across different markets.
Located within the Labrador Nature Reserve, The Mora Singapore is set in a tranquil environment approximately 10 to 15 minutes from the city’s central districts. The property blends accessibility with seclusion, offering proximity to Singapore’s urban attractions while maintaining a retreat-like atmosphere. Designed in a colonial bungalow style, the hotel will feature 20 guest rooms and suites, reflecting an intimate scale aligned with the brand’s focus on personalised experiences.
The development includes a range of facilities aimed at supporting both leisure and lifestyle-driven stays. An outdoor swimming pool and indoor jacuzzi form part of the core wellness offerings, while a neighbouring building will house an executive lounge, a bar, and two restaurants. The property is surrounded by approximately 22 hectares of greenery, reinforcing its positioning as a nature-integrated destination within one of Asia’s most developed urban environments.
Singapore’s role as a cosmopolitan hub is central to the brand’s expansion strategy. As one of Asia’s key gateway cities, it offers a diverse mix of cultural, culinary, and waterfront experiences that align with The Mora’s concept of contemporary travel. The destination’s connectivity and appeal to both international and regional travellers are expected to support the brand’s introduction to a broader audience across Asia, including markets such as Indonesia.
The Mora brand is built on a philosophy that reinterprets modern luxury through a more relaxed and flexible approach. Derived from the Latin word for pause, the brand centres its identity on the concept of slowing down and embracing the present moment. Its guiding idea, “Pause, Play, Stay – Discover Laid back Luxury,” reflects a shift away from structured itineraries towards more spontaneous and self-directed travel experiences.
Each stay is designed to encourage guests to engage with their surroundings in a more intuitive way, offering space for personal exploration, connection, and discovery. The concept is particularly aligned with evolving travel preferences across Asia, including Singapore and Indonesia, where travellers are increasingly seeking experiences that combine comfort with authenticity.
At The Mora Singapore, this approach is further supported through access to curated activities via the TUI Musement App. The platform provides guests with a selection of experiences designed to showcase Singapore’s cultural and lifestyle offerings from multiple perspectives. These include small-group local food tours that highlight authentic culinary traditions, as well as guided history and culture tours combined with river cruises along the Singapore River. Guests can visit well-known landmarks such as Merlion Park and Marina Bay while exploring the city’s heritage through a traditional bumboat ride.
Additional experiences include a sunset cruise aboard a 40-foot catamaran around Singapore’s Southern Islands, offering panoramic views of the skyline. These activities are structured to complement the brand’s emphasis on flexibility, allowing guests to personalise their stay based on individual interests and preferences.
Following its debut in Singapore, The Mora brand is set to continue its expansion within Asia with the development of The Mora Munduk in Bali, Indonesia. The upcoming project signals a broader regional strategy aimed at establishing a network of destinations that reflect the brand’s identity while integrating local cultural and environmental elements.
The inclusion of Bali within the development pipeline highlights Indonesia’s role as a key market in the region’s hospitality landscape. Known for its natural scenery and established tourism infrastructure, the destination provides a complementary setting to Singapore’s urban environment, supporting a diversified portfolio within Asia.
As TUI Hotels & Resorts expands The Mora footprint, the brand is expected to introduce additional destinations across the region, focusing on locations that offer a balance between cultural richness and experiential travel. The expansion reflects a continued emphasis on creating spaces that align with contemporary travel behaviours while maintaining a consistent brand philosophy across different markets.
