Taiwanese travellers lead Asia in culinary-focused trips
According to Agoda’s 2026 Travel Outlook Report, 47% of Taiwanese travelers cite culinary experiences as a top reason for their trips.
New data from digital travel platform Agoda reveals that Taiwanese travelers are Asia’s most passionate food enthusiasts.
According to Agoda’s 2026 Travel Outlook Report, 47% of Taiwanese travelers cite culinary experiences as a top reason for their trips. They are followed by Vietnamese and South Korean travelers, with 35% and 34% respectively prioritizing food in their travel plans.
Malaysian travelers rank fourth, with one in three identifying the discovery of new culinary experiences as a key motivation. Japan rounds out the top five, with 32% of travelers placing food at the center of their itineraries.
Other countries rounding out Asia’s most flavor-forward travelers include Indonesia (31%), Thailand (20%), and India (8%), highlighting a strong regional interest in exploring global cuisines.
According to Agoda’s 2026 Travel Outlook Report, 47% of Taiwanese travelers cite culinary experiences as a top reason for their trips. They are followed by Vietnamese and South Korean travelers, with 35% and 34% respectively prioritizing food in their travel plans.
Malaysian travelers rank fourth, with one in three identifying the discovery of new culinary experiences as a key motivation. Japan rounds out the top five, with 32% of travelers placing food at the center of their itineraries.
Other countries rounding out Asia’s most flavor-forward travelers include Indonesia (31%), Thailand (20%), and India (8%), highlighting a strong regional interest in exploring global cuisines.
