SONO Hotels & Resorts Asia has signed a Hotel Management Agreement with PT Nelayan Development SPV for the development of SONO Felice Bali Canggu, a 90-room upper upscale lifestyle hotel scheduled to open in July 2028.
The agreement marks another expansion milestone for SONO Hotels & Resorts Asia as the company strengthens its presence in Indonesia and broader Southeast Asia. According to the company, the project aligns with its strategy of focusing on high-potential destinations across the region.
The upcoming hotel will be located on Jalan Nelayan in Canggu, Bali, within close proximity to Batu Bolong Beach. The area has become one of Bali’s most recognized lifestyle destinations, attracting visitors through its surf culture, creative community, dining venues, and leisure offerings.
SONO Felice Bali Canggu is planned as a residential-hospitality hybrid concept aimed at serving both short-term guests and extended-stay travelers. The development reflects increasing demand for accommodation that combines residential-style features with hospitality services, particularly among digital nomads and international travelers seeking flexible living arrangements.
The SONO Felice brand is positioned within the premium lifestyle hospitality segment. According to SONO Hotels & Resorts Asia, the brand focuses on residential-style stays that emphasize comfort, elegance, and lifestyle-oriented experiences. The Bali property will represent the brand’s first entry into the island market.
Jihong An, Senior Vice President – Asia of SONO Hotels & Resorts Asia, stated that the company’s regional growth strategy is based on long-term market fundamentals and destination potential. He described Canggu as one of the region’s strongest lifestyle markets and said the project reflects SONO’s focus on combining location, product positioning, and development partnerships.
The hotel project will consist of four architecturally distinct buildings inspired by the natural elements of Water, Fire, Air, and Earth. The design concept is intended to create a recognizable identity for the property while incorporating lifestyle-focused amenities and experiences.
According to the announcement, the hotel will offer ocean views, rooftop dining facilities, and personalized guest services, including private butler services. The development is intended to target travelers seeking design-oriented accommodation connected to the surrounding destination.
Ahti Kiili, President Director of PT Nelayan Development SPV, said Canggu continues to develop as one of Bali’s most desirable hospitality destinations. He added that the partnership with SONO Hotels & Resorts Asia would support the delivery of a hospitality concept aligned with the area’s evolving market positioning.
The project announcement also highlighted broader travel trends influencing hospitality development in Bali and other regional destinations. SONO Hotels & Resorts Asia stated that the property is being designed to accommodate increasing demand for flexible and lifestyle-led travel experiences that combine comfort, design, and local connectivity.
Evan Burns, Area Vice President – Indonesia of SONO Hotels & Resorts Asia, said the hotel was designed to reflect changing travel preferences, including flexibility, design-focused accommodation, and stronger connections to destinations. He added that the project also aims to remain aligned with the character and atmosphere of Canggu.
The company stated that the combination of location and positioning is expected to strengthen SONO Felice Bali Canggu’s role within Bali’s upper upscale hospitality market upon completion.
SONO Hotels & Resorts Asia operates as a global hotel management company wholly owned by SONO International, a South Korean hospitality group with operations across multiple international markets. According to the company profile included in the report, SONO International manages more than 14,500 operating rooms across seven countries, including South Korea, the United States, France, Thailand, Indonesia, Japan, and Vietnam.
In addition to hospitality operations, the group also owns Trinity Airways, which forms part of its integrated travel and tourism business network. SONO Hotels & Resorts Asia currently manages 16 hotels across Thailand and Indonesia.
The company also reported plans for continued regional growth, with more than 13 additional properties currently included in its development pipeline across Asia through 2029. Alongside hotel operations, the company provides hotel development services that include project sourcing, strategic planning, design and construction support, pre-opening management, and long-term operational services.
The signing of SONO Felice Bali Canggu adds to the company’s expanding portfolio in Indonesia, where international hotel operators continue to pursue opportunities in destinations associated with lifestyle tourism and extended-stay demand. With construction plans moving toward a scheduled opening in 2028, the project represents SONO Hotels & Resorts Asia’s latest addition within Bali’s hospitality sector.
The agreement marks another expansion milestone for SONO Hotels & Resorts Asia as the company strengthens its presence in Indonesia and broader Southeast Asia. According to the company, the project aligns with its strategy of focusing on high-potential destinations across the region.
The upcoming hotel will be located on Jalan Nelayan in Canggu, Bali, within close proximity to Batu Bolong Beach. The area has become one of Bali’s most recognized lifestyle destinations, attracting visitors through its surf culture, creative community, dining venues, and leisure offerings.
SONO Felice Bali Canggu is planned as a residential-hospitality hybrid concept aimed at serving both short-term guests and extended-stay travelers. The development reflects increasing demand for accommodation that combines residential-style features with hospitality services, particularly among digital nomads and international travelers seeking flexible living arrangements.
The SONO Felice brand is positioned within the premium lifestyle hospitality segment. According to SONO Hotels & Resorts Asia, the brand focuses on residential-style stays that emphasize comfort, elegance, and lifestyle-oriented experiences. The Bali property will represent the brand’s first entry into the island market.
Jihong An, Senior Vice President – Asia of SONO Hotels & Resorts Asia, stated that the company’s regional growth strategy is based on long-term market fundamentals and destination potential. He described Canggu as one of the region’s strongest lifestyle markets and said the project reflects SONO’s focus on combining location, product positioning, and development partnerships.
The hotel project will consist of four architecturally distinct buildings inspired by the natural elements of Water, Fire, Air, and Earth. The design concept is intended to create a recognizable identity for the property while incorporating lifestyle-focused amenities and experiences.
According to the announcement, the hotel will offer ocean views, rooftop dining facilities, and personalized guest services, including private butler services. The development is intended to target travelers seeking design-oriented accommodation connected to the surrounding destination.
Ahti Kiili, President Director of PT Nelayan Development SPV, said Canggu continues to develop as one of Bali’s most desirable hospitality destinations. He added that the partnership with SONO Hotels & Resorts Asia would support the delivery of a hospitality concept aligned with the area’s evolving market positioning.
The project announcement also highlighted broader travel trends influencing hospitality development in Bali and other regional destinations. SONO Hotels & Resorts Asia stated that the property is being designed to accommodate increasing demand for flexible and lifestyle-led travel experiences that combine comfort, design, and local connectivity.
Evan Burns, Area Vice President – Indonesia of SONO Hotels & Resorts Asia, said the hotel was designed to reflect changing travel preferences, including flexibility, design-focused accommodation, and stronger connections to destinations. He added that the project also aims to remain aligned with the character and atmosphere of Canggu.
The company stated that the combination of location and positioning is expected to strengthen SONO Felice Bali Canggu’s role within Bali’s upper upscale hospitality market upon completion.
SONO Hotels & Resorts Asia operates as a global hotel management company wholly owned by SONO International, a South Korean hospitality group with operations across multiple international markets. According to the company profile included in the report, SONO International manages more than 14,500 operating rooms across seven countries, including South Korea, the United States, France, Thailand, Indonesia, Japan, and Vietnam.
In addition to hospitality operations, the group also owns Trinity Airways, which forms part of its integrated travel and tourism business network. SONO Hotels & Resorts Asia currently manages 16 hotels across Thailand and Indonesia.
The company also reported plans for continued regional growth, with more than 13 additional properties currently included in its development pipeline across Asia through 2029. Alongside hotel operations, the company provides hotel development services that include project sourcing, strategic planning, design and construction support, pre-opening management, and long-term operational services.
The signing of SONO Felice Bali Canggu adds to the company’s expanding portfolio in Indonesia, where international hotel operators continue to pursue opportunities in destinations associated with lifestyle tourism and extended-stay demand. With construction plans moving toward a scheduled opening in 2028, the project represents SONO Hotels & Resorts Asia’s latest addition within Bali’s hospitality sector.
