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Radisson Targets Extended-Stay Growth Through Global B2B Booking Platform

News Asia
Radisson Hotel Group has introduced a global long-stay proposition aimed at expanding its position in the extended-stay hospitality segment while strengthening its commercial offering for corporate travel buyers and strategic partners. The initiative, branded as Long Stays by Radisson Hotels, brings together participating hotels with apartment-style accommodation across the company's portfolio under a unified framework designed to simplify long-term bookings, standardize commercial terms, and deliver a consistent guest experience.

The launch reflects Radisson Hotel Group's strategy to address the growing demand for extended-stay accommodation, a segment that continues to expand as organizations seek flexible housing solutions for employees involved in international assignments, infrastructure developments, consulting projects, healthcare placements, and broader workforce mobility. By introducing a dedicated proposition for long-stay bookings, the company is positioning its commercial offering to support corporate demand across multiple markets while improving operational consistency for participating hotels.

The new proposition is primarily designed for business partners, including relocation companies, travel management companies, and corporate travel buyers. Rather than negotiating separate agreements with individual hotels, these partners gain access to dedicated long-stay rates, standardized booking conditions, and aligned commission structures across participating Radisson Hotel Group properties. This approach is intended to simplify procurement processes while creating a more efficient booking experience for organizations managing long-term accommodation requirements across different destinations.

Long Stays by Radisson Hotels also integrates participating apartment-style properties into a unified commercial model. Through this framework, Radisson Hotel Group aims to create greater consistency in service delivery, flexibility, and operational standards while supporting long-stay travelers with a seamless experience regardless of the booking channel used. Whether reservations are made through negotiated corporate agreements or dedicated long-stay bookings, the company has aligned both commercial and operational elements to ensure a consistent customer journey across brands and markets.

For corporate travel decision-makers, the proposition introduces a structured commercial model centered on tiered pricing based on the duration of each stay. Defined booking conditions and partner-friendly commission structures are intended to improve transparency while enabling faster response times for booking agents and corporate clients. By standardizing commercial terms across participating hotels, Radisson Hotel Group seeks to remove administrative complexity that often accompanies extended-stay accommodation procurement.

The initiative also strengthens partner engagement through the Radisson Rewards loyalty program. Eligible planners and bookers managing long-stay reservations can receive an additional 20% points incentive on qualifying bookings, providing an added benefit for organizations and travel professionals responsible for arranging extended accommodation.

To support existing procurement workflows, Long Stays by Radisson Hotels has been integrated into the company's established distribution channels, including Global Distribution Systems (GDS) and existing corporate agreements. This allows corporate customers and travel management companies to continue booking through familiar procurement processes without requiring additional systems or separate booking mechanisms. The integration is designed to reduce operational friction while supporting adoption among existing corporate partners.

Alongside commercial enhancements, the proposition introduces a standardized extended-stay guest experience across participating hotels. Guests staying for longer periods are supported through personalized pre-arrival planning, dedicated hotel contacts, flexible housekeeping arrangements, and in-room features designed specifically for extended occupancy. These operational elements are intended to provide greater comfort and flexibility for travelers whose accommodation needs extend beyond traditional short-term hotel stays.

By aligning guest services with commercial policies, Radisson Hotel Group is seeking to establish a consistent operating model across participating hotels while supporting productivity and convenience for long-stay guests. The combination of structured commercial agreements and standardized service delivery enables both corporate clients and hotel operators to manage extended-stay bookings within a unified framework.

Gianni Di Fede, Chief Commercial Officer at Radisson Hotel Group, said the new proposition offers partners a simpler and more competitive way to access the expanding extended-stay market while combining structured commercial terms with a consistent guest experience. He noted that the approach is designed to help partners secure and manage long-stay business more efficiently while strengthening customer loyalty across the portfolio.

The launch comes as travel demand continues to evolve beyond traditional transient business travel. Companies are increasingly seeking accommodation options capable of supporting workforce mobility over longer periods, particularly for project-based assignments and international deployments. This shift has created opportunities for hospitality companies to develop products tailored specifically to extended occupancy while maintaining operational efficiency and consistent service standards.

Radisson Hotel Group's long-stay proposition is intended to address these evolving business requirements by providing corporate buyers with a standardized solution that simplifies sourcing, booking, and managing accommodation across multiple destinations. The initiative also enables participating hotels to capture higher-value reservations associated with longer lengths of stay while improving booking conversion through a dedicated commercial structure.

The company expects the proposition to support revenue optimization by increasing average lengths of stay and strengthening relationships with corporate partners operating across multiple markets. Longer bookings can also provide participating hotels with improved occupancy stability while allowing travel buyers to access consistent commercial conditions throughout the Radisson Hotel Group network.

Initial support for the program is focused on markets where demand for extended-stay accommodation is already well established across Europe, the Middle East, Africa, and Asia-Pacific. Key locations highlighted for the initiative include Dubai, Riyadh, Zurich, and Amsterdam, where long-term corporate accommodation continues to represent an important business segment for hospitality operators.

The proposition is now available across participating hotels within the Radisson Hotel Group portfolio, bringing together apartment-style accommodation under a unified commercial and operational model. By combining standardized pricing structures, integrated booking channels, aligned commission frameworks, and tailored guest services, the company is expanding its presence in one of hospitality's fastest-growing segments while strengthening its offering for corporate travel buyers, relocation specialists, and travel management companies.