Radisson Hotel Group has introduced an AI-powered real-time price matching technology that automatically detects and matches eligible lower publicly available hotel rates found on third-party booking platforms. The new capability replaces the traditional Best Online Rate Guarantee process with a fully automated solution designed to simplify direct bookings while supporting the company's broader digital transformation strategy.
The technology is now available across all Radisson Hotel Group properties worldwide through RadissonHotels.com. Instead of requiring guests to identify lower rates, submit claims, provide screenshots, and wait for manual approval, the new system automatically verifies eligible lower publicly available prices and applies the matching rate in real time.
The launch marks a milestone in the company's digital transformation strategy by introducing an automated approach to price transparency and direct booking. The technology is intended to simplify the booking process while creating a more seamless experience for travelers booking directly through the company's website.
Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group, said travelers increasingly expect speed, simplicity, and confidence when making hotel reservations.
"Today's travelers expect speed, simplicity and confidence when they book," Di Fede said.
He added that the new price matching capability is intended to ensure guests booking directly with Radisson Hotel Group do not need to question whether they could have found a better deal elsewhere. By automating the process in real time, the company aims to make direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.
The AI-powered technology works by identifying lower publicly available rates for Radisson Hotel Group properties on online travel agencies (OTAs) and hotel search platforms. When a guest finds a lower rate on an eligible platform, the system automatically verifies the price difference and matches the eligible rate without requiring any additional interaction from the guest.
Once the eligible lower rate has been verified, users are redirected to RadissonHotels.com, where they can complete the booking directly through the hotel's official website with the matched price already applied. This eliminates the traditional process of submitting documentation and waiting for manual verification before receiving a price adjustment.
The feature is currently available across the company's global portfolio and covers rates listed on several leading online travel agencies. These include Booking.com, Expedia, Hotels.com, Agoda, Priceline, Trip.com, Makemytrip, and several other participating booking platforms.
Unlike conventional Best Online Rate Guarantee programs, which depend on customers to locate lower prices and submit claims for review, the new model performs verification and applies eligible matching rates automatically and in real time. The automated process removes the need for guests to submit claims, upload screenshots, or wait for approval before securing the lower eligible rate.
For hotel teams, the fully automated process removes the administrative burden of managing price match claims manually, allowing staff to focus on delivering guest experiences. Radisson Hotel Group also said the automated model provides greater visibility into pricing performance and customer behavior, making it easier to measure the impact of direct booking initiatives and optimize direct booking strategies.
The introduction of real-time price matching forms part of Radisson Hotel Group's broader digital innovation strategy, which focuses on expanding automation, integrating artificial intelligence into customer-facing services, and enhancing direct booking capabilities across its global operations.
According to the company, replacing the legacy Best Online Rate Guarantee process with a proactive automated solution supports its objective of creating smarter and more seamless guest experiences. The initiative also reflects the company's continued investment in technologies designed to simplify travel planning while strengthening direct relationships with guests worldwide.
The global rollout means the technology is now available across every Radisson Hotel Group property. Eligible publicly available rates from participating online travel agencies and hotel search platforms are verified automatically, allowing matching prices to be applied without manual intervention.
The system also supports pricing transparency by ensuring eligible lower publicly available rates identified through participating booking channels can be matched directly on RadissonHotels.com. By integrating automated verification into its direct booking platform, Radisson Hotel Group has removed several manual steps traditionally associated with hotel price matching.
The AI-powered technology is part of the company's ongoing efforts to enhance its digital booking platform through automation and artificial intelligence. Alongside simplifying the booking experience for travelers, the solution enables hotel teams to gain additional insights into pricing performance and customer behavior while supporting the company's direct booking strategy across its worldwide portfolio.