Agoda reveals emerging Asian destinations of 2025
More towns and islands beyond the capitals are gaining traction among international travelers in Asia.
In Malaysia, the Perhentian Islands has emerged as the fastest-growing destination among international travelers, according to data from Agoda.
Agoda’s latest New Horizons ranking shows that the Perhentian Islands moved up to 14th place in 2025 from 16th in 2024. The islands are renowned for their beaches, offering excellent snorkeling and diving experiences.
Meanwhile, Sitiawan, known for its seafood and heritage, is the top trending domestic destination, climbing to 43rd place in 2025 from 48th in 2024.
For Malaysian travelers seeking destinations abroad, Phu Quoc Island in Vietnam is gaining popularity, jumping to 21st place in 2025 from 34th in 2024. The island is famous for its beaches and luxury resorts.
Across Asia, emerging destinations for travelers include Sapa in Vietnam, Okayama in Japan, Bandung in Indonesia, Matsuyama in Japan, and Takamatsu in Japan.
Agoda’s latest New Horizons ranking shows that the Perhentian Islands moved up to 14th place in 2025 from 16th in 2024. The islands are renowned for their beaches, offering excellent snorkeling and diving experiences.
Meanwhile, Sitiawan, known for its seafood and heritage, is the top trending domestic destination, climbing to 43rd place in 2025 from 48th in 2024.
For Malaysian travelers seeking destinations abroad, Phu Quoc Island in Vietnam is gaining popularity, jumping to 21st place in 2025 from 34th in 2024. The island is famous for its beaches and luxury resorts.
Across Asia, emerging destinations for travelers include Sapa in Vietnam, Okayama in Japan, Bandung in Indonesia, Matsuyama in Japan, and Takamatsu in Japan.
