Malaysia ramps up tourism efforts with Mongolian alliance
The partnership will promote Malaysia as a preferred travel destination for Mongolian tourists.
Tourism Malaysia has partnered with Green Empire Holding LLC to position Malaysia as a preferred travel destination for Mongolian tourists and to drive momentum for Visit Malaysia 2026 (VM2026).
Under the agreement, both parties will collaborate on destination promotion in Mongolia, joint marketing campaigns, and the exchange of tourism data. This includes the ‘Welcome Malaysia’ initiative, which aims to increase tourist arrivals from Mongolia through a digitally driven campaign showcasing Malaysia’s diverse tourism offerings.
The partnership will also facilitate business between industry players and provide mutual support for tourism-related events.
The VM2026 campaign aims to attract 43 million international visitors in 2026. In the first 11 months of 2025, Malaysia recorded 38.3 million international visitor arrivals.
“We are committed to crafting authentic stories that inspire Mongolian travellers to discover Malaysia’s unique tapestry. Our goal is to build lasting bridges that connect our peoples through meaningful cultural and travel experiences,” Byambasuren Ayushjav, CEO of Green Empire Holding LLC said.
Under the agreement, both parties will collaborate on destination promotion in Mongolia, joint marketing campaigns, and the exchange of tourism data. This includes the ‘Welcome Malaysia’ initiative, which aims to increase tourist arrivals from Mongolia through a digitally driven campaign showcasing Malaysia’s diverse tourism offerings.
The partnership will also facilitate business between industry players and provide mutual support for tourism-related events.
The VM2026 campaign aims to attract 43 million international visitors in 2026. In the first 11 months of 2025, Malaysia recorded 38.3 million international visitor arrivals.
“We are committed to crafting authentic stories that inspire Mongolian travellers to discover Malaysia’s unique tapestry. Our goal is to build lasting bridges that connect our peoples through meaningful cultural and travel experiences,” Byambasuren Ayushjav, CEO of Green Empire Holding LLC said.
