NAGOYA, Japan — FHG HOTELS, operated by fav hospitality group Inc., will open BASE LAYER HOTEL _ UNION NAGOYA SAKAE on January 9, 2027, introducing a new format within its BASE LAYER HOTEL portfolio in Nagoya Sakae. The 86-room property is being developed as a business hotel that combines accommodation with food and beverage, music, wellness, fitness, wedding and event facilities.
FHG HOTELS is the project owner, while GREENING Inc. is responsible for planning, development and production, with On The Page Inc. overseeing hotel operations. The opening represents a new layer for BASE LAYER HOTEL, which has been expanding as a culture-oriented business hotel concept across locations including Nagoya Nishiki and Fukuoka, with additional properties planned for Kobe in November and Roppongi in December.
BASE LAYER HOTEL _ UNION is positioned around two core concepts: “ESSENTIAL” and “LIFE EXPERIENCE.” The first covers elements regarded as fundamental to a stay, including sleep, physical wellbeing and food, while the second incorporates experiences involving people, music and celebrations. The new property brings both elements together within one hotel, extending the operating concept beyond accommodation to a broader hospitality destination.
FHG HOTELS is the project owner, while GREENING Inc. is responsible for planning, development and production, with On The Page Inc. overseeing hotel operations. The opening represents a new layer for BASE LAYER HOTEL, which has been expanding as a culture-oriented business hotel concept across locations including Nagoya Nishiki and Fukuoka, with additional properties planned for Kobe in November and Roppongi in December.
BASE LAYER HOTEL _ UNION is positioned around two core concepts: “ESSENTIAL” and “LIFE EXPERIENCE.” The first covers elements regarded as fundamental to a stay, including sleep, physical wellbeing and food, while the second incorporates experiences involving people, music and celebrations. The new property brings both elements together within one hotel, extending the operating concept beyond accommodation to a broader hospitality destination.
The Nagoya Sakae development includes a restaurant and music bar designed to operate throughout the day, providing breakfast, lunch, dinner and bar service. Food direction is supervised by Tomohiro Maruyama of Cherche Inc., known for restaurant and food projects including MAISON CINQUANTECINQ in Yoyogi-Uehara. The food concept, “New Familiar Table,” combines the familiarity of Western-style cuisine with a modern bistro approach.
The restaurant and music bar are intended to serve as a central component of the property, bringing together dining and music within the hotel. The facilities are designed to accommodate both local residents and travelers, creating a hospitality operation that incorporates food and beverage alongside guestrooms.
The restaurant and music bar are intended to serve as a central component of the property, bringing together dining and music within the hotel. The facilities are designed to accommodate both local residents and travelers, creating a hospitality operation that incorporates food and beverage alongside guestrooms.
Wellness is another component of the property’s business model. BASE LAYER HOTEL _ UNION will feature the largest spa area within the BASE LAYER HOTEL series, with access available to hotel guests as well as non-staying members through a membership system. The spa is designed around a private atmosphere and retreat-oriented experience.
The sauna has been supervised by academic sauna label madsaunist and will introduce the “madENGINE” sauna steam system to the Tokai region for the first time. The facility combines the system with a steam design centered on “Kneipp,” allowing guests to apply water inside the sauna. VETO electric sauna heaters from Finland will be used alongside MAD STONE and Finnish sauna stones.
The sauna has been supervised by academic sauna label madsaunist and will introduce the “madENGINE” sauna steam system to the Tokai region for the first time. The facility combines the system with a steam design centered on “Kneipp,” allowing guests to apply water inside the sauna. VETO electric sauna heaters from Finland will be used alongside MAD STONE and Finnish sauna stones.
The property will also include a gym directed by Chihiro Yuda, known for operating Thousand gym in Nihonbashi, Tokyo, and for activities as a fitness YouTuber. The gym is based on the concept of “Train, Tune, Fulfill” and is intended to support daily conditioning and performance improvement as part of a broader lifestyle-oriented wellness offering.
Guest accommodation will consist of seven room types, ranging from 14-square-meter rooms designed for individual use, including business trips, to a 43-square-meter Premium Twin Room. A sauna suite will also be available, featuring a natural and soft interior environment and a private sauna. Koala mattresses will be used in guestrooms, while selected rooms will provide bath amenities from skincare and lifestyle brand athletia.
The accommodation strategy emphasizes essential elements rather than extensive decoration. The guestrooms are designed around the BASE LAYER HOTEL _ UNION concept of “ESSENTIAL,” with the property offering different room configurations to accommodate individual stays as well as larger room requirements.
Guest accommodation will consist of seven room types, ranging from 14-square-meter rooms designed for individual use, including business trips, to a 43-square-meter Premium Twin Room. A sauna suite will also be available, featuring a natural and soft interior environment and a private sauna. Koala mattresses will be used in guestrooms, while selected rooms will provide bath amenities from skincare and lifestyle brand athletia.
The accommodation strategy emphasizes essential elements rather than extensive decoration. The guestrooms are designed around the BASE LAYER HOTEL _ UNION concept of “ESSENTIAL,” with the property offering different room configurations to accommodate individual stays as well as larger room requirements.
Another revenue-generating component is the wedding and banquet operation. The hotel will house Flairge SAKAE, a wedding facility comprising a chapel and banquet spaces. Its “Essential Wedding” concept extends wedding stays beyond a single-day event by incorporating the hotel’s restaurant, spa and bar facilities.
The chapel and banquet facilities are also planned for occasions beyond weddings, including anniversaries, corporate events and gatherings for local communities. The property therefore combines accommodation with food and beverage, wellness, fitness and event functions within the same development.
The chapel and banquet facilities are also planned for occasions beyond weddings, including anniversaries, corporate events and gatherings for local communities. The property therefore combines accommodation with food and beverage, wellness, fitness and event functions within the same development.
Located at 3-12-13 Nishiki, Naka-ku, Nagoya, BASE LAYER HOTEL _ UNION NAGOYA SAKAE is approximately five minutes on foot from Sakae Station Exit 8 on the Higashiyama Subway Line and five minutes from Hisaya-odori Station Exit 4 on the Sakuradori Subway Line. Nagoya Station is approximately five minutes away by taxi.
Reservations for the property began on August 19, ahead of its scheduled January 2027 opening. The project expands FHG HOTELS’ BASE LAYER HOTEL presence while adding an 86-room property with multiple complementary hospitality functions in Nagoya Sakae.
FHG HOTELS operates a portfolio that includes fav, FAV LUX, seven x seven, edit x seven and BASE LAYER HOTEL. The company currently has 22 facilities nationwide and plans to open more than 30 additional facilities by the end of 2028. GREENING is responsible for planning, development and operations across projects centered on restaurants, hotels and commercial facilities, while On The Page operates wedding, restaurant, hotel and related businesses across 30 prefectures and 122 wedding and related locations in Japan.
Reservations for the property began on August 19, ahead of its scheduled January 2027 opening. The project expands FHG HOTELS’ BASE LAYER HOTEL presence while adding an 86-room property with multiple complementary hospitality functions in Nagoya Sakae.
FHG HOTELS operates a portfolio that includes fav, FAV LUX, seven x seven, edit x seven and BASE LAYER HOTEL. The company currently has 22 facilities nationwide and plans to open more than 30 additional facilities by the end of 2028. GREENING is responsible for planning, development and operations across projects centered on restaurants, hotels and commercial facilities, while On The Page operates wedding, restaurant, hotel and related businesses across 30 prefectures and 122 wedding and related locations in Japan.
