BWH Hotels ramps up APAC and Middle East portfolio this year
The group is planning to open 230 properties globally.
BWH Hotels is set to expand its global footprint in 2026 after opening 200 properties worldwide in 2025.
For 2026, the group has 230 properties in its international pipeline. In the Asia-Pacific region, expansion is accelerating in India, South Korea, and Vietnam, where demand for modern, internationally branded accommodations across the value, upscale, and luxury tiers remains strong.
In the Middle East, 11 new projects in Saudi Arabia reinforce the company’s long-term investment strategy and its ambition to reach 70 hotels within the kingdom.
The rest of the pipeline is planned across Europe, Africa, Latin America, and North America.
“As we enter 2026, we will continue reaching new destinations and evolving our business to meet the needs of current and future guests,” said Larry Cuculic, President and CEO of BWH Hotels.
For 2026, the group has 230 properties in its international pipeline. In the Asia-Pacific region, expansion is accelerating in India, South Korea, and Vietnam, where demand for modern, internationally branded accommodations across the value, upscale, and luxury tiers remains strong.
In the Middle East, 11 new projects in Saudi Arabia reinforce the company’s long-term investment strategy and its ambition to reach 70 hotels within the kingdom.
The rest of the pipeline is planned across Europe, Africa, Latin America, and North America.
“As we enter 2026, we will continue reaching new destinations and evolving our business to meet the needs of current and future guests,” said Larry Cuculic, President and CEO of BWH Hotels.
