IHG unveils new premium collection brand
Noted Collection, the group’s 21st brand, will focus on upper to upper upscale conversions.
InterContinental Hotels Group (IHG) announced the launch of Noted Collection, its newest premium collection brand.
Noted Collection, the group’s 21st brand, will focus on upper to upper upscale conversions. The brand will roll out globally over time, beginning in the Europe, Middle East, Asia & Africa (EMEAA) region.
Over the next decade, IHG expects to reach more than 150 Noted Collection hotels around the world.
“We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner,” Elie Maalouf, CEO of IHG Hotels & Resorts said.
“There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance,” Maalouf added.
Noted Collection, the group’s 21st brand, will focus on upper to upper upscale conversions. The brand will roll out globally over time, beginning in the Europe, Middle East, Asia & Africa (EMEAA) region.
Over the next decade, IHG expects to reach more than 150 Noted Collection hotels around the world.
“We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner,” Elie Maalouf, CEO of IHG Hotels & Resorts said.
“There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance,” Maalouf added.
