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Sun Group, Visa team up to support Vietnam’s tourism sector

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Sun Group, Visa team up to support Vietnam’s tourism sector

The partnership will improve the country’s Visit Vietnam travel platform.

Sun Group, one of the largest real estate developers in Vietnam, has partnered with digital payments firm Visa to improve the travel experiences of international visitors to Vietnam through digital innovation, seamless cashless payments, and data-driven marketing solutions.

The partners will focus on developing tech technology and payment solutions that will complement Vietnam’s tourism, aviation, entertainment, and hospitality ecosystem.

Under the partnership, Sun Group and Visa will deploy the Visit Vietnam platform. Visa will advise on user interface and user experience (UI/UX) design for the platform and integrate smart tourism payment solutions, including Visa contactless payments and expanded QR payments for small merchants via Visa QR Connector.

Visa Offers, which will offer exclusive promotions and privileges for international travellers, will also be integrated as a mini-app.

In addition, Visa will deploy payment gateway solutions across Sun Group’s entire ecosystem and work with the group to develop and launch co-branded payment products exclusively for the Sun Group ecosystem.

“Partnering with Visa allows travellers to benefit from trusted digital payment solutions and smarter services, while enabling businesses to access deeper data-driven insights to enhance experiences,” said Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of Sun Group’s Entertainment & Hospitality Division.