Monaco-based international luxury travel firm Abercrombie & Kent (A&K) has expanded into South Korea with its new destination management company (DMC) in Seoul.

The new DMC will capitalize on South Korea’s cultural landscape and the global interest in K-culture, K-pop, and K-drama that positions the country as a top destination to watch in 2026.

The Seoul DMC will provide ground services to tour operators, cruise lines, meeting planners, and travel advisors through exclusive business-to-business partnerships.

“South Korea represents the convergence of ancient tradition and contemporary innovation that defines modern luxury travel,” said AKTG Chief Destination Officer Rebecca Osman. “This new DMC allows us to unlock authentic Korean experiences for our guests and trade partners, from Seoul’s cutting-edge neighbourhoods to centuries-old palaces and the country’s remarkable culinary heritage.”

The expansion builds on the increasing accessibility of South Korea to global tourists, including Virgin Atlantic’s daily nonstop flights from London to Seoul beginning in 2026, as well as major U.S. hubs already offering flights to Seoul such as Atlanta, Dallas–Fort Worth, and San Francisco.