Contacts
The Green Lodging Trends Report (GLTR)

Report Overview

The Green Lodging Trends Report (GLTR) provides a comprehensive analysis of sustainability innovation and best practices across hotels worldwide, highlighting the current state of sustainable operations in the hospitality sector.

The report organizes sustainability practices into key themes—such as single-use plastics, climate action, and community engagement—with each chapter offering a summary of findings, detailed analytics, and visual charts for each best practice. Practices are further categorized based on adoption rates:
  • Common practices (75% and above)
  • Established practices (50%–74%)
  • Emerging practices (25%–49%)
  • Innovative practices (less than 25%)

The 2024 edition draws on data from approximately 20,000 hotels across 50 countries, assessing 80 best practices. Analyses also consider hotel profiles, including geographic location, service type, STR chain scale, and hotel type, enabling a nuanced view of sustainability trends across different market segments.

Report Details
Green Lodging Trends Report (GLTR) 2024
  • Language: English
  • Date released: December 2024
  • Author(s): Greenview
  • Pages: 118
  • Format: PDF file
  • Download link:
Click Here
Key Insights from the Report
The report evaluates 80 sustainability best practices, with 17 directly aligned to World Travel & Tourism Council’s (WTTC) Hotel Sustainability Basics—a set of 12 essential actions that serve as the global baseline standard for hotels beginning their sustainability journey. These fundamentals cover core areas such as energy and water measurement, waste reduction, carbon tracking, and community support.

The report also highlights nine key trend areas: Management System, Staff and Guest Engagement, Social Impact, Pollution and Biodiversity, Responsible Consumption, Waste Management, Water Conservation, Energy Management, and Climate Action.

Where applicable, findings are broken down by STR hotel segments such as limited service, upscale, resort, and more.
Common Practices
  • 96.4%
    Of hotels have implemented initiatives to reduce inequalities.
  • 95.9%
    Of hotels have implemented a linen reuse program.
  • 93.2%
    Of hotels track carbon emissions, typically at least once a month.
  • 91.7%
    Of hotels have replaced plastic mini toiletry bottles with alternatives such as refillable dispensers for shampoo, conditioner, soap, and lotion.
  • 90.9%
    Of hotels have an action plan to reduce carbon emissions.
  • 83.1%
    Of hotels track their energy consumption, most on a monthly basis.
  • 82.0%
    Of hotels track water consumption, typically at least once a month.
  • 81.8%
    Of hotels have an action plan to reduce waste.
  • 79.6%
    Of hotels use green cleaning products.
  • 77.6%
    Of hotels offer vegetarian menu options.
  • 77.4%
    Of hotels have an action plan in place to reduce energy use.